Income of influencers in India

Influencer marketing has become a popular mode of advertising for brands in recent years, and the rise of social media platforms like Instagram, YouTube, and TikTok has made it easier for influencers to connect with their audience and monetize their content. In India, influencer marketing has seen significant growth in recent years, and many social media influencers have become celebrities in their own right. However, one question that often comes up is what is the minimum income of an influencer in India? In this blog, we’ll take a closer look at the factors that influence an influencer’s income and some estimated figures for different tiers of influencers.

Factors that influence an influencer’s income:

Niche: The niche or industry that an influencer operates in can have a significant impact on their income. For example, influencers in the fashion, beauty, and lifestyle niches tend to have higher earning potential than those in niches like technology or finance. This is because these niches have a larger audience and are more popular among brands for collaborations.

Number of followers: The number of followers an influencer has on their social media accounts is one of the most significant factors that influence their income. The more followers an influencer has, the more valuable they are to brands. Brands prefer to collaborate with influencers who have a large and engaged audience, as this gives them greater reach and visibility.

Engagement rates: Engagement rates are another critical factor that brands consider when collaborating with influencers. The engagement rate is the percentage of an influencer’s followers who interact with their content by liking, commenting, or sharing. Influencers with a higher engagement rate are considered more valuable to brands because they have a more engaged and loyal audience.

Type of collaboration: The type of collaboration an influencer has with a brand can also affect their income. For example, an influencer who is promoting a product through a sponsored post on Instagram may earn less than an influencer who is working on a long-term partnership with a brand. Long-term partnerships can include brand ambassadorships, sponsored content series, or exclusive product launches, which tend to pay more.

Minimum income of an influencer in India:

While there is no fixed minimum income for an influencer in India, some studies suggest that micro-influencers (those with less than 100,000 followers) in India can earn anywhere between Rs. 10,000 to Rs. 50,000 per branded post on social media platforms like Instagram, YouTube, and TikTok. Meanwhile, macro-influencers (those with more than 100,000 followers) can earn significantly higher amounts for a single post, sometimes up to several lakhs of rupees. However, these figures are not fixed and can vary depending on the influencer’s popularity and the nature of the collaboration.

Other sources of income for influencers:

In addition to social media collaborations, influencers in India can earn income from other sources such as affiliate marketing, sponsored content, and brand deals outside of social media. Affiliate marketing involves promoting products or services to an influencer’s audience and earning a commission on any sales generated through their unique affiliate link. Sponsored content can include blog posts, videos, or podcasts that are sponsored by a brand. Brand deals outside of social media can include appearances, endorsements, or speaking engagements at events.


Influencer marketing has become a lucrative career option for many social media influencers in India. While there is no fixed minimum income for an influencer in India, factors like niche, number of followers, engagement rates, and the type of collaboration can all influence an influencer’s income. In addition to social media collaborations, influencers in India can earn income from other sources like affiliate marketing.

Related Posts

Leave a Comment